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Seller's Guide

Seller's Guide

Putting your home on the market can feel stressful, especially when you’re unsure what to expect. With the guidance of an experienced agent and this easy-to-follow guide, you’ll move through the process with confidence. Follow these steps to get organized, present your home at its best, and sell for the strongest possible price.

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Sellers increasingly seek experienced agents with demonstrated success. If you’re ready to list, considering a future move, or just want to know your home’s market value, I’m available to assist and would welcome a call at 207.233.7788.

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Testimonials

"So what do you say to describe an Ace? She hands-down beats everyone else—strategy, use of technology, relationships, preparation, and then the actual sale. We learned how much it really takes from Sandra—she is absolutely outstanding and you'll exceed your "Ask." No doubt."
"So what do you say to describe an Ace? She hands-down beats everyone else—strategy, use of technology, relationships, preparation, and then the actual sale. We learned how much it really takes from Sandra—she is absolutely outstanding and you'll exceed your "Ask." No doubt."
William H.
"Sandra was excellent as my real estate broker. I'm actually not certain how she could have done any better. Sandra was incredibly responsive, helpful, and knowledgeable about the market and buyers. She truly sets the bar for what all brokers should aspire to. I hope I get the opportunity to work with her again on another transaction. You cannot go wrong with Sandra in your corner!"
"Sandra was excellent as my real estate broker. I'm actually not certain how she could have done any better. Sandra was incredibly responsive, helpful, and knowledgeable about the market and buyers. She truly sets the bar for what all brokers should aspire to. I hope I get the opportunity to work with her again on another transaction. You cannot go wrong with Sandra in your corner!"
Jerry K.
"Sandra was amazing when we purchased our home in Maine. She is an approachable, responsive, knowledgeable, and supportive realtor. We had so many questions and items that needed follow-up. She had them all in her head and was quick to get us the answers and ideas we needed. We never had to prompt her to follow up with us. She was patient as she led us through all the details and process, and advocated for us with requests we had of the seller. We had found our prospective home ourselves on the internet, and as we worked with Sandra, we came to trust her completely to act as both a seller and buyer's agent. She helped us get that home at the price we wanted. I highly recommend Sandra Wendland."
"Sandra was amazing when we purchased our home in Maine. She is an approachable, responsive, knowledgeable, and supportive realtor. We had so many questions and items that needed follow-up. She had them all in her head and was quick to get us the answers and ideas we needed. We never had to prompt her to follow up with us. She was patient as she led us through all the details and process, and advocated for us with requests we had of the seller. We had found our prospective home ourselves on the internet, and as we worked with Sandra, we came to trust her completely to act as both a seller and buyer's agent. She helped us get that home at the price we wanted. I highly recommend Sandra Wendland."
Barbara B.
"My wife and I sold 2 properties in Maine, both with Sandra and Sotheby's, and she was amazing. Her ability to market our unique properties across multiple geographies was a testament to her expertise and network presence. Her consultative approach, along with her ability to navigate through the stress of selling our home, was very much appreciated. Thank you for all your help!"
"My wife and I sold 2 properties in Maine, both with Sandra and Sotheby's, and she was amazing. Her ability to market our unique properties across multiple geographies was a testament to her expertise and network presence. Her consultative approach, along with her ability to navigate through the stress of selling our home, was very much appreciated. Thank you for all your help!"
Scott C.
"We met Sandra 3 years before we moved to Maine from Charleston, SC. She worked with us off and on, literally, for those 3 years, showing us houses from Portland to Camden. My husband was one of the biggest real estate attorneys in Charleston, and he said many times he never met an agent as dedicated and as competent as Sandra. We would not consider using anyone other than Sandra if we ever decided to move again. I think we were amongst her longest-time customers cause the more we learned about Maine, the more we changed our minds about what we needed and wanted. But she was always patient and understanding and would always have a group of houses for us to see when we came up here from Charleston. If you want to find the house of your dreams, Sandra is the one who can find it for you. We highly recommend her."
"We met Sandra 3 years before we moved to Maine from Charleston, SC. She worked with us off and on, literally, for those 3 years, showing us houses from Portland to Camden. My husband was one of the biggest real estate attorneys in Charleston, and he said many times he never met an agent as dedicated and as competent as Sandra. We would not consider using anyone other than Sandra if we ever decided to move again. I think we were amongst her longest-time customers cause the more we learned about Maine, the more we changed our minds about what we needed and wanted. But she was always patient and understanding and would always have a group of houses for us to see when we came up here from Charleston. If you want to find the house of your dreams, Sandra is the one who can find it for you. We highly recommend her."
Skipper & Helen W.
"Sandra is a superstar at helping people. Just as she expresses on her professional profile, she values landing in a profession where she can—my words—bring head, heart, and soul into her work for others. Plus, she's exceptionally fast at working some magic. In short, Sandra was beyond-expectations helpful for us. We cannot thank her enough. We also wish everyone could benefit as we did from Sandra Wendland's exceptional dedication to providing high-quality services to those lucky enough to experience all the extras she adds to one’s real estate adventures."
"Sandra is a superstar at helping people. Just as she expresses on her professional profile, she values landing in a profession where she can—my words—bring head, heart, and soul into her work for others. Plus, she's exceptionally fast at working some magic. In short, Sandra was beyond-expectations helpful for us. We cannot thank her enough. We also wish everyone could benefit as we did from Sandra Wendland's exceptional dedication to providing high-quality services to those lucky enough to experience all the extras she adds to one’s real estate adventures."
Susan L.
"I highly recommend Sandra Wendland if you’re looking for a realtor in the Portland, ME and Sebago area. Sandra represented me in selling my home located in the greater Portland area. While she represented me only once as a seller, she was also my neighbor for over 10 years and was instrumental in assisting the entire neighborhood with any property issues during that time. When it came time to sell, Sandra marketed the home to perfection, overseeing all pre-listing preparations and helping me maximize the value without breaking the bank. She was very available and responsive, attending to every detail necessary for listing. The photography she arranged, including Matterport and drone shots, made the home truly majestic, and within a week, we had three very strong offers, accepting the best one. Sandra stayed on top of all steps leading to closing—from inspections to title documents—and provided all the resources needed. She was extremely competent, knowledgeable, and available whenever needed, handling any issues before closing with care. At closing, we discovered a problem with the buyer, and Sandra handled it as best as possible, truly treating me like family. Despite the difficulty and necessary change of course, she supported me through the ordeal until the home was sold to a different buyer. To anyone looking for a realtor in the Portland area, whether buying or selling, I enthusiastically recommend Sandra Wendland!"
"I highly recommend Sandra Wendland if you’re looking for a realtor in the Portland, ME and Sebago area. Sandra represented me in selling my home located in the greater Portland area. While she represented me only once as a seller, she was also my neighbor for over 10 years and was instrumental in assisting the entire neighborhood with any property issues during that time. When it came time to sell, Sandra marketed the home to perfection, overseeing all pre-listing preparations and helping me maximize the value without breaking the bank. She was very available and responsive, attending to every detail necessary for listing. The photography she arranged, including Matterport and drone shots, made the home truly majestic, and within a week, we had three very strong offers, accepting the best one. Sandra stayed on top of all steps leading to closing—from inspections to title documents—and provided all the resources needed. She was extremely competent, knowledgeable, and available whenever needed, handling any issues before closing with care. At closing, we discovered a problem with the buyer, and Sandra handled it as best as possible, truly treating me like family. Despite the difficulty and necessary change of course, she supported me through the ordeal until the home was sold to a different buyer. To anyone looking for a realtor in the Portland area, whether buying or selling, I enthusiastically recommend Sandra Wendland!"
Paula S.
"Thanks for all your hard work and determination in selling my property. It sat for over a year before I finally hired the right agent! Thank you!"
"Thanks for all your hard work and determination in selling my property. It sat for over a year before I finally hired the right agent! Thank you!"
Steve
"Thank you so much for all your help over the past few months - buying, selling and moving. You were always available whether it was by text, phone or an in person meeting. You were knowledgeable, professional and kind."
"Thank you so much for all your help over the past few months - buying, selling and moving. You were always available whether it was by text, phone or an in person meeting. You were knowledgeable, professional and kind."
Jennifer & John
"Thank you so much for everything. You far surpassed our expectations and took such great care of us! We hope we'll have many opportunities to refer your services to others!"
"Thank you so much for everything. You far surpassed our expectations and took such great care of us! We hope we'll have many opportunities to refer your services to others!"
Jackie & Don
"Thank you for all your hard work and diligence on the sale of our home. The fact that it seemed so easy and effortless is due to your professionalism and knowledge of the real-estate industry and it is truly refreshing to find someone who knows what to do and how to get the job done."
"Thank you for all your hard work and diligence on the sale of our home. The fact that it seemed so easy and effortless is due to your professionalism and knowledge of the real-estate industry and it is truly refreshing to find someone who knows what to do and how to get the job done."
Tony & Melanie
"Sandra was an absolute godsend! She is incredibly knowledgeable of all things related to the market--and helped us out of quite a few jams when working with the sellers!"
"Sandra was an absolute godsend! She is incredibly knowledgeable of all things related to the market--and helped us out of quite a few jams when working with the sellers!"
James & Rebecca
"I can't tell you how much I appreciate all the work you have done for me. You stuck by me until I found the house that I wanted. I always knew you had my best interest at heart and I was lucky to have you with me. You were my realtor, my advocate and my friend."
"I can't tell you how much I appreciate all the work you have done for me. You stuck by me until I found the house that I wanted. I always knew you had my best interest at heart and I was lucky to have you with me. You were my realtor, my advocate and my friend."
Cindy
"We both felt you were incredibly professional, clearly knowledgeable, and so relatable. You left no stone unturned, and we felt we could not have had a better agent representing us. We recognize and thank you for all the hard work you did for us in covering every base. We look forward to working with you in the future."
"We both felt you were incredibly professional, clearly knowledgeable, and so relatable. You left no stone unturned, and we felt we could not have had a better agent representing us. We recognize and thank you for all the hard work you did for us in covering every base. We look forward to working with you in the future."
Larry & Nancy
"We recently sold our home with Sandra, and honestly, we wouldn’t trust anyone else with something this important. From day one, she was incredibly attentive, responsive, and just on top of everything. Communication was seamless, she followed up consistently and made sure we always knew exactly what was going on without ever feeling overwhelmed. What really sets her apart is how knowledgeable she is, not just about the market, but about homes in general. You can tell she truly understands construction, value, and what it takes to position a property the right way. It gave us a ton of confidence throughout the entire process. Her marketing was next level. The photography and presentation made my home stand out in a way that felt elevated and intentional, not just thrown together. And when it came time to negotiate, she was sharp, strategic, and absolutely worked to secure the best deal for us. Beyond all of that, she’s just easy to work with, personable, patient, and someone you genuinely trust to have your back at all times. If you’re looking for a realtor who knows what she’s doing and shows up for you in every way, she’s it."
"We recently sold our home with Sandra, and honestly, we wouldn’t trust anyone else with something this important. From day one, she was incredibly attentive, responsive, and just on top of everything. Communication was seamless, she followed up consistently and made sure we always knew exactly what was going on without ever feeling overwhelmed. What really sets her apart is how knowledgeable she is, not just about the market, but about homes in general. You can tell she truly understands construction, value, and what it takes to position a property the right way. It gave us a ton of confidence throughout the entire process. Her marketing was next level. The photography and presentation made my home stand out in a way that felt elevated and intentional, not just thrown together. And when it came time to negotiate, she was sharp, strategic, and absolutely worked to secure the best deal for us. Beyond all of that, she’s just easy to work with, personable, patient, and someone you genuinely trust to have your back at all times. If you’re looking for a realtor who knows what she’s doing and shows up for you in every way, she’s it."
Andrea H.
"Sandra is the best realtor we have ever used and I moved a lot over the years. She has your back and is connected from town to town -making inspections/buying process flawless. Sandra drove over an hour to meet with us and basically gave us her time for as long as we needed her. A top notch professional/friend and we even recommended her to all our friends looking for real estate in Maine! "
"Sandra is the best realtor we have ever used and I moved a lot over the years. She has your back and is connected from town to town -making inspections/buying process flawless. Sandra drove over an hour to meet with us and basically gave us her time for as long as we needed her. A top notch professional/friend and we even recommended her to all our friends looking for real estate in Maine! "
Rich B.

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